Once your lead database is exported you can then import them via CSV into Pardot as prospects using Pardot’s import wizard. The workaround here is to use an email creation platform like Knak. Email content and templates cannot be exported from Marketo and imported into Pardot. Now that we have a baseline knowledge of what the migration will entail, let’s dive into the migration itself. Pardot to Marketo - You'll need to get used to different terminology (e.g Smart Lists vs Dynamic Lists) when you make this migration, and you'll want to have your in-house team certified in Marketo ASAP. It depends. Use this migration as an opportunity to improve old email campaigns or get rid of underperforming ones. Nulla at feugiat magna.