As all of these competitors begin to pour into the electric vehicle market, we must examine if Tesla has a competitive advantage and whether it can retain its dominance in the industry: First-mover advantage: Tesla has been around the EV industry a lot longer than its competitors. Figures collated from most recent financial statements for each auto company. 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Tesla’s huge competitive advantages, imho, are: 1) The battery supply chain it is building for itself (and maybe some friends) I thought it was obvious before, but it seems that many mainstream investors and analysts are just picking up on the fact that batteries = a big part of Tesla’s … The barriers and competitive advantages for Tesla Motors Tesla was ranked by Forbes as the World’s most innovative company in 2015.Tesla Motors is an automotive company, which was established in 2003 by a group of Silicon Valley engineers, including Elon Musk (founder of PayPal). One of the major strengths of Tesla is its expertise in automotive engineering. And note that Tesla’s batteries are valuable far beyond electric vehicles, and it is doing quite well winning stationary energy storage contracts. BY 2015, Tesla had sold more than 1,00,000 Model S types and has already got more than 1,00,000 advance… If other manufacturers don’t quickly catch up by making some big (many would say risky… I wouldn’t) moves, they are going to end up 1) waiting a long time until they can catch up to Tesla in EV sales (assuming they ever can)… just looking at the supply side of the equation, 2) having to pay Tesla to use its Supercharger network, or simply offering inferior products year after year, and 3) offering inferior products year after year (and perhaps someday revolutionizing the software side of their business). With these, it is positioning itself to also become the leading player in the energy industry and sharing economy. ValueWalk also contains archives of famous investors, and features many investor resource pages. Part of that is thanks to the quality of Panasonic’s cells, but part of that is also Tesla’s continual improvement of the packs and the battery chemistries. Overall, the global electric vehicle battery is currently valued at $30.7 billion, and is estimated to reach $87 billion by 2027. Tesla’s Competitive Advantage Will Be Eroded, Please speak to a licensed financial professional, Ninety-one factories are expected to produce battery cells by 2028, US Residents Lost $300 Million To Imposter Scams This Year, How to apply systems thinking to “debug” your brain like a computer, Treasury Officials’ PPP Op-Ed Packed With False Claims. Tesla has shown several areas where they have a distinct and growing lead over legacy Internal Combustion Engine (ICE) competitors. How has Tesla become one of the main competitors in the automobile market? I think it’s safe to say that cars of 2025 and 2035 will be very different animals than cars of 2015. In the future, cars are going to be computers on wheels, and Tesla is leading us there. He can be followed on Twitter at @CashCreep. c) Advanced Software. Especially against ICE vehicles. For starters, the traditional carmakers - Toyota, Volkswagen, Ford (F), General Motors (GM), Honda (HMC), Nissan (NSANF) (NSANY), Daimler (DDAIF) (DMLRY) and BMW (BMWYY) are all long-established, well-capitalized firms which have the expertise and the production lines to transition to electric car production. Let's invest safe! Tesla. ValueWalk.com is a highly regarded, non-partisan site – the website provides unique coverage on hedge funds, large asset managers, and value investing. One that will help make bigger, better decisions in the future. b) Quickly charges to 80% in only 20 minutes11. The historical overview and industry analysis point to several competitive advantages of Tesla Motors. Tesla Inc (NASDAQ: TSLA) recently broke the 400-mile battery charge threshold. Q3 2020 hedge fund letters, conferences and more However, over Read More. Revolutionary EV concept provides solution to aftermath of natural disasters delivering large mobile battery supply to power recovery operations PARIS – Nissan has unveiled a... Mazda’s first battery electric vehicle, the Mazda MX-30 EV will arrive in the UK next March. Competitive advantage. “ValueWalk provides an invaluable service—bringing together the best and most important commentary in the world of value investing, all in one place.”. The Mission E, revealed in 2015, becomes a real car—the Taycan—in 2020. These strategies are cost leadership, differentiation and focus. Furthermore, sales of the Tesla Model 3 outpaces its closest rival … Tesla Competitive Advantage 1074 Words | 5 Pages. ALL RIGHTS RESERVED. Another important intangible is that Tesla has shown repeatedly that it cares more about providing the customer with good service, a good product, and honesty than making a little more money off of them. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. 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To Establish European Headquarters In Munich, Ocean Suv Program Advancing Towards First Gateway, Another Cat Colony At A Tesla Supercharger Needs Help, An Automaker is Born—the Early Days of Tesla [new book excerpt] (Video). All told, the diverse range of competitors that Tesla faces - all of whom are better placed financially and internationally - calls into question its ability to maintain its hold on pole position in the electric vehicle market. Maybe THAT kind of insight makes it clear that ValueWalk Premium is worth another look. While Tesla's brand recognition is strong, Toyota, Daimler's Mercedes-Benz, and BMW all possess significantly stronger brand recognition. Tesla is in the automobile industry and is currently leading the market for electric cars with 45% of electric cars sold being Tesla’s. Tesla’s huge competitive advantages, imho, are: I thought it was obvious before, but it seems that many mainstream investors and analysts are just picking up on the fact that batteries = a big part of Tesla’s business advantage. Other automakers have left this to the market to solve. Being recognized as first in an industry builds customer loyalty and brand recognition, and Tesla has the competitors edge of being a leader in their category for the foreseeable future (Emongo, 2015). var jo = document.createElement('script'); It’s hard to see any other manufacturers as being serious about electrification when they are so far behind Tesla on 1–3. Multiple firms, such as AMETEK (AME), Johnson Electric (JELCF), and WEG (WEGZY) are making electric motors. Bringing cell design and production in-house . Mission: Providing a framework to improve your investing PROCESS, while collecting newsworthy information about trends in business, politics and tech areas. We respect your privacy. jo.type = 'text/javascript'; While several auto brands are there in the industry, including those making EVs and hybrids, Tesla has acquired a very distinct image. Furthermore, rather than meddle with an annoying, penny-counting pricing system, the price of these charging stations is rolled into the price of Tesla’s cars, and Tesla drivers get the psychological relief of a lifetime of free Supercharging. Bottom line: Tesla’s lead in batteries is sustainable and other auto OEMs will struggle to gain measurable ground on the company’s 80% US EV market share. Manufacturing issues plagued the initial production ramp ups of Model S, Model X, and Model 3. Transcript: It is time to talk Tesla’s competitive advantages or who knows lack thereof however before doing that I would like to recall a story from the recent past in one of the first videos of this case study I compared Tesla and Apple so please allow me to provide a brief side note here … Continue reading Tesla competitive advantage (2020) : Why Tesla and Apple are so very similar → Unsubscribe at any time. Based on these initial two products, but especially the latter, people who “don’t like electric cars,” adore Tesla. And Tesla isn’t standing still. Being recognized as first in an industry builds customer loyalty and brand recognition, and Tesla has the competitors edge of being a leader in their category for the foreseeable future (Emongo, 2015). Let's invest safe! Again, there’s no sign that another electric car manufacturer has picked up on the importance of the Tesla Supercharger network, as none of them are implementing anything that genuinely compares. The following are just a sampling of the advantages. Tesla’s Competitive Advantages. The trend is towards a switch from petrol to electricity, and this switch requires batteries and software to permit the batteries to work in sync with motors. Subscribe to ValueWalk Newsletter. Tesla (TSLA) - Get Report is an interesting study in competitive advantage, as they are at once a luxury car and technology company. Tesla’s Competitive Advantage Under A Magnifying Glass — The Netherlands. At first sight, however, it appears as though Tesla has finally turned a corner and become profitable. This uncertainty makes its current valuation untenable. It could start with a blank piece of paper. Tesla’s brand image is one of its core sources of competitive advantage. First, it possesses a reputation of a company actively involved in research and development and constantly achieving positive results. and several other things. Please speak to a licensed financial professional before making any investment decisions. For … Tesla’s constant work to improve its batteries is one side of the cost-cutting calculus, but another important side is simply scale. Its financial position does not suggest that it can effectively compete with either the established auto players or with the rising Chinese firms. Therefore, the market trust and expects the company to develop competitive and profitable products which of course leads to substantial financial gains. Building on electricity as a sole source of energy for its cars, new and innovative forms of competitive advantage become natural extensions of Tesla’s strategy. Funds and their managers have faced criticism over the past decade for failing to match the broader market's performance, despite their higher fees and the advantages they claimed to have over other market participants. BATTERIES. • The stated goal of the company is to make and sell the very best automobile in the world that happens to be electric. Another thing that Tesla really “gets” that others haven’t demonstrated to understand is that electric car consumers want ubiquitous fast-charging stations. We believe Tesla has a competitive advantage in batteries that is under-appreciated by investors. Even a “recall” can be done virtually, Tesla has shown. Its closest competitor is now 100 miles behind. Below are what I consider to be Tesla’s 5 biggest advantages over the competition. Tesla has a few competitive advantages that should allow it to stand out as the EV market becomes more crowded. That electric vehicles are the future has been known for some time, but it seems as though the auto industry in general is only now getting to grips with the reality of the situation. Figures collated from quarterly reports available on Tesla's investor relations page. 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